Company: Hostinger International
Tools used: Google Docs, SurferSEO, Grammarly
Description: Creating a landing page about an SSL certificate containing product information and FAQs.
Creative process:
- Started by studying how competitors like GoDaddy or Bluehost present their SSL offerings. Identified the gaps in how we can do better in terms of explaining the benefits of using an SSL certificate (re: purchasing our hosting plan).
- Optimized the page for SEO by incorporating keywords provided by SurferSEO and strategic internal linking.
Principles used on this page:
- Benefits over features. Rather than just stating “Hostinger provides SSL”, I explain why it matters (e.g., “Protect sensitive data,” “Boost Google rankings”).
- Writing tech stuff = complicated terms ❌. I aimed to keep the flow and wording as simple as possible so even beginners unfamiliar with websites and hosting can understand. This is because Hostinger’s audience includes many non-tech-savvy users.
*I’m not responsible for managing the live website; the current team may update or modify my writing.